Every thriving coffee community is built on pioneers - people and companies who laid the foundations for the industry as we know it today. In South Africa, few names carry that weight more than Tribeca Coffee Roastery. Since the late 1990s, Tribeca has been an integral part of shaping the local coffee landscape, and their unwavering support of SCASA reflects their deep commitment to growing the craft of coffee in this country.
Industry Stalwarts Since the Beginning
Founded at a time when South Africa’s specialty coffee scene was still in its infancy, Tribeca Coffee Roastery has been at the forefront of driving coffee culture forward for over two decades. Their pursuit of quality, consistency, and innovation has influenced not only the way coffee is roasted and served, but also the way it is appreciated by consumers across the country.
As the industry grew, Tribeca’s role as a roaster, educator, and supporter of the community ensured that specialty coffee in South Africa developed with solid foundations - always with an emphasis on professionalism and excellence.
Who They Are
Today, Tribeca Coffee Roastery is a benchmark name in South African coffee. Known for their meticulous approach to sourcing, they work closely with producers around the world to bring in coffees that reflect both quality and integrity. Their roasting philosophy emphasises balance and flavour clarity, ensuring that every cup tells the story of its origin while remaining approachable to a wide audience.
Beyond roasting, Tribeca has played a central role in hospitality, supplying coffee to cafés, restaurants, and hotels nationwide, and training countless baristas who now form part of the backbone of our industry.
Generous Support for Competitions
For many years, Tribeca Coffee Roastery has contributed generously to the funding of SCASA competitions. This financial support has been critical in making it possible to stage events that meet international standards, provide meaningful experiences for competitors, and inspire audiences to engage with specialty coffee.
Without the backing of committed sponsors like Tribeca, baristas would not have the same opportunities to hone their craft, showcase their skills, and prepare to represent South Africa on the global stage.
Building a Stronger Coffee Future
Tribeca’s involvement in SCASA is more than sponsorship - it is an investment in the future of the South African coffee industry. By helping to create platforms where baristas can learn, grow, and compete, Tribeca plays a direct role in nurturing the next generation of coffee professionals.
Their enduring presence in the industry serves as a reminder that specialty coffee is not built overnight—it takes decades of passion, commitment, and collaboration to build a community as strong as the one we have today.
Gratitude to Our Sponsor
SCASA extends sincere thanks to Tribeca Coffee Roastery for their long-standing support, generosity, and leadership in the industry. Their contribution continues to empower baristas, strengthen competitions, and shape the culture of coffee in South Africa.
With Tribeca by our side, we honour our past while building a future that is even more vibrant, skilled, and united.
