In the specialty coffee industry, visibility, storytelling, and communication are just as important as skill and technique. Competitions are not only about crowning champions - they are about inspiring the coffee community, sharing knowledge, and celebrating excellence. That’s why SCASA is proud to partner with The Coffee Magazine, our official media partner.
Why Media Matters
Competitions create stories that need to be told. From the precision of a barista’s technique to the artistry of latte designs, media coverage ensures that the hard work, skill, and dedication of competitors are shared with a wider audience. High-quality media support:
- Amplifies the competition experience: Bringing the excitement of the stage to readers, viewers, and the coffee community nationwide.
- Celebrates talent: Highlighting the achievements of baristas, judges, and sponsors, inspiring others to engage with specialty coffee.
- Builds the industry: Promoting best practices, trends, and innovation to elevate the South African coffee scene as a whole.
Through thoughtful reporting, photography, and feature articles, The Coffee Magazine ensures that every story, achievement, and innovation is documented and shared.
About The Coffee Magazine
The Coffee Magazine has long been a leading voice in South Africa’s coffee industry. Covering everything from specialty coffee trends and industry news to competitions, barista profiles, and equipment insights, the magazine serves as both an educational resource and a platform to celebrate excellence.
Their commitment to quality journalism, vibrant storytelling, and a deep understanding of the industry makes them a trusted partner for SCASA competitions and the broader coffee community.
Gratitude to Our Media Partner
SCASA is immensely grateful to The Coffee Magazine for their support and partnership. By covering our competitions and sharing the stories of our baristas, judges, and sponsors, they help showcase the very best of South African specialty coffee.
On behalf of our competitors, judges, and the wider coffee community: thank you, The Coffee Magazine, for helping us celebrate and elevate the craft, culture, and community of coffee in South Africa
