SCASA Executive Committee Nominations

SCASA executive committee is a group of executives within the organisation responsible for
overseeing strategic initiatives decided by the BoD.

The committee's role is vital in ensuring the effective management of the organisation's affairs. Below is a general outline of the typical job responsibilities and functions of the executive committee:

1. Strategic Planning and Direction

- Establish strategies to achieve growth, profitability, and sustainable success.
- Monitor industry trends and adapt strategies accordingly.

2. Communication Management:

- Maintain effective communication with board members, and other stakeholders.
- Address concerns and inquiries from members.
- Be a representative the organization to external parties.

This is a 2-year term with the opportunity for nomination to the board of Directors when this arises.

The four portfolios within the Executive committee include:

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Barista Competition

An executive portfolio focused on barista competitions would involve overseeing and managing SCASA's involvement in barista competitions and related events.

Mission: Enhance SCASA's brand reputation, support the barista community, and promote coffee culture in SA. Barista competitions provide an excellent platform to demonstrate SCASA's commitment to quality coffee and innovation. By having a strong presence in these events, SCASA can build lasting relationships with talented baristas, gain valuable industry insights, and enhance its reputation as the coffee industry leader.

Strategic Goals:

1. Event Selection and Participation:
Identify and prioritise barista competitions that align with SCASA's brand image and target audience. Evaluate the potential benefits of participating in each event, such as exposure, networking opportunities, and consumer engagement.

2. Enhancing Barista Skills:
Your portfolio would aim to create platforms for baristas to develop and showcase their skills. This includes organising regional and national competitions that challenge baristas to master various brewing techniques, latte art, coffee tasting, and other coffee-related disciplines.

3. Training and Development:
Offer specialised training and development programs for baristas who will be competing on behalf of their company. This may include advanced brewing techniques, presentation skills, and knowledge of the company's coffee products.

4. Sustainable Practices:
Emphasise sustainable practices in coffee production and consumption. Barista competitions could encourage the use of ethically sourced coffee beans, eco-friendly packaging, and waste reduction measures, setting an example for the entire coffee industry.

5. Recognition and Awards:

Your vision would focus on establishing barista competitions as prestigious events, offering meaningful recognition and awards to the winners. This would incentivise participation and attract more talented baristas to the industry.

6. Feedback and Improvement:
Gather feedback from baristas and judges about SCASA’s performance in competitions. Use this information to continually improve
ways of working and techniques.

7. Industry Involvement:
Stay engaged with the specialty coffee industry by attending industry conferences, workshops, and trade shows. Keep abreast of the latest
trends and innovations in coffee preparation.

8. Tracking Performance:

Measure the success of SCASA's involvement in barista competitions by evaluating metrics such as brand reach, sales impact, and return on

Education and Training

As an executive responsible for training and education, your role would involve developing and implementing comprehensive programs that aim to elevate the knowledge, skills, and professionalism of individuals within the coffee industry.

Mission: Focus on empowering coffee enthusiasts, baristas, coffee shop owners, and other stakeholders to excel in their roles and contribute to the growth and success of the coffee industry. Create comprehensive and industry-leading training outputs that empowers coffee professional to foster a culture of continuous learning and improvement within the coffee industry.

Strategic Goals:

1. Needs Assessment and Curriculum Development:
- Conduct a thorough needs assessment to identify knowledge gaps and training requirements within the coffee industry.
- Develop a structured curriculum with industry professionals covers various aspects of coffee, including coffee history, cultivation, processing, roasting, brewing
techniques, sensory evaluation, customer service, and business management.

2. Training Program Implementation:
- Oversee the implementation of training programs for different target groups, such
as aspiring baristas, coffee shop staff, coffee roasters, and coffee shop owners.
- Coordinate with external trainers and educators to ensure the delivery of high-quality training sessions.

3. Online and Offline Training Platforms:
- Develop online training platforms or e-learning modules to make education more accessible to a broader audience.
- Organise in-person workshops, seminars, and masterclasses to provide hands-on training experiences.

4. Barista Competitions and Skill Showcases:
- Work closely with the team responsible for barista competitions to align training programs with the competition requirements.
- Use barista competitions as a platform to display the talent and skills of individuals who have completed the training programs.

5. Educational Resources and Materials:
- Develop and distribute educational resources, such as training manuals, video tutorials, and reference materials, to support the learning process.

Media and Communication

Your role is to oversee and strategise all aspects of the organisation's communication
efforts, ensuring a consistent and effective messaging across various media channels.

Mission: Effective communication can play a crucial role in the success of any organisation,
and your role would be instrumental in shaping and executing the communication strategy that aligns with the company's vision and values.

Strategic Goals:

1. Communication Strategy:
- Develop a comprehensive communication strategy that aligns with the SCASA’s overall goals and objectives.
- Identify target audiences and tailor communication messages accordingly.

2. Brand Management:
- Ensure consistent brand representation across all communication channels,
including print, digital, and social media.
- Oversee brand guidelines and ensure that all communication materials adhere to the brand's identity and values as set out by the BoD.

3. Media Relations:
- Build and maintain strong relationships with journalists, media outlets, and influencers in the industry.
- Act as the company's spokesperson and handle media inquiries and interviews.

4. Public Relations:

- Develop and execute public relations campaigns to enhance the organisation's public image and reputation.
- Manage crisis communications and handle issues that may arise in the media.

5. Social Media Management:
- Develop a social media strategy to grow the organisation's online presence and engage with the target audience.
- Monitor social media platforms for trends, feedback, and conversations related to the brand.

6. Stakeholder Communication:

- Communicate with the BoD, including investors, to provide updates and share important information about the organisation.

7. Compliance and Legal:

- Ensure that all communication efforts comply with legal and regulatory requirements.

Sponsorship and Membership

Your role would involve creating and implementing a strategic sponsorship and membership program to secure partnerships with external organisations or events that align with the SCASA’s objectives and enhance its brand visibility. This role works closely
with the Executive Portfolio for Media and Communication.

Mission: Enhancing SCASA's reputation and building long-term relationships with key stakeholders that allow SCASA to be a successful organisation with long-term capabilities.

Strategic Goals:

1. Sponsorship and Membership Strategy:
- Develop a clear and cohesive strategy that aligns with SCASA's overall goals and marketing objectives.
- Identify target industries, events, or organisations that are relevant to SCASA's target audience and brand positioning.

2. Sponsor Partnership Identification:
- Research and identify potential sponsorship opportunities, including events, conferences, trade shows, sports teams etc.
- Evaluate the suitability of each opportunity based on its alignment with SCASA's values and target audience reach.

3. Negotiation and Contract Management:
- Lead negotiations with potential partners to secure beneficial sponsorship packages that provide maximum exposure and return on investment.
- Draft and manage sponsorship contracts, ensuring all terms and conditions are clearly defined and favourable to both parties.

4. Brand Representation:
- Ensure that SCASA's brand is effectively represented in all sponsorship activities and

5. Relationship Management:
- Cultivate strong relationships with sponsored organisations or events to foster a positive and mutually beneficial partnership.

6. Community Engagement:

- Leverage sponsorships to enhance SCASA's presence in the local community and contribute to social causes or initiatives.

7. Reporting and Communication:
- Provide regular updates and reports to the Director on the status and impact of sponsorship activities.
- Communicate the value of sponsorships to the Directors

Nomination Form